# Intro call — 23 Oct 2026

## What Danielle said
- Practice is real estate law and estate planning. Real estate is the core. Title is not the focus; the site's "Order Title" framing is wrong for them.
- Estate planning is the growth area; that's what she wants the site to bring in.
- Had the site "for years and years." TitleTap built it when they needed a presence fast; title was TitleTap's business, not theirs.
- They cannot edit the site. All content is owned by TitleTap; every change goes through the vendor.
- SEO doesn't work for what the business is now.
- Wants SEO for estate planning, plus AI search visibility.
- YouTube: https://www.youtube.com/@Vaughnlawstpete
- Facebook: https://www.facebook.com/DVaughnLaw

## Her concerns, in order
1. Real estate law as the core, grow estate planning
2. SEO in those categories + AI search readability
3. Consolidate content, with redirects for existing pages
4. Refresh the design

## Thom's direction (not yet shared)
- Content and funnel first, design second
- Platform: DECIDED 2026-10-26 — fresh Squarespace install (they own it, they edit it)
- AI presence: schema, clean headings, llms.txt
- Design: Gulf Coast palette (office is light blue, on the beach), modern edge like the sign

## Next
- Deep dive Fri 30 Oct, 11:30, Google Meet