Vaughn Law · Design
Concepts
Five directions: Gulf Coast, Editorial, Modern Edge, Coastal Evolution, and People First. Each concept is a home page and one service page so they compare on the same screens.
01 · Gulf CoastLight, coastal, the building's blue, lots of air.
02 · EditorialMagazine-first; the writing and video are the design.
03 · Modern edgeCloser to the sign: sharper type, darker ink, tighter grid.
04 · Coastal EvolutionThe existing VL identity evolved: teal, bay photography, and the proposed future content and service structure.
05 · People FirstALH-inspired layout: centered hero, photo mosaic, and practice tabs.