VAUGHN LAW / CONCEPT 01
Gulf Coast
Light blue, sand, and generous space. A calm coastal direction.
Design review / St. Pete Beach, Florida
One firm.
Five directions.
Explore the full set of website concepts. Each direction includes a homepage and an estate-planning page for comparison.
VAUGHN LAW / CONCEPT 02
Editorial
A magazine approach that puts the firm’s writing and ideas first.
VAUGHN LAW / CONCEPT 03
Modern Edge
Dark ink, sharp typography, and a structured layout inspired by the sign.
VAUGHN LAW / CONCEPT 04
Coastal Evolution
The familiar VL identity and bay photography, with the proposed future content.
VAUGHN LAW / CONCEPT 05
People First
A centered introduction, photo mosaic, and practice tabs inspired by ALH Law.
The thinking behind the design
Research & project materials
01 / The existing site ↗Snapshot, content audit, and findings.02 / The proposed future ↗Positioning, sitemap, and the visitor journey.03 / Content suggestions ↗Proposed copy, page outlines, and open questions.Design foundations ↗Concepts, references, palette, and typography.Client call notes ↗Practice priorities and project direction.Current live website ↗View the existing Vaughn Law site.